NEW ERA × FACES & LACES
New Era Cap company collaborated with Faces&Laces to launch capsule collection of
headwear, apparel and accessories in 2021. Collection celebrated the 15th anniversary of Faces&Laces and included 15 items, each dedicated to past Faces&Laces annual events .
headwear, apparel and accessories in 2021. Collection celebrated the 15th anniversary of Faces&Laces and included 15 items, each dedicated to past Faces&Laces annual events .
I was responsible for developing the concept, art-direction, collection design and final exhibition design.
It's important to mention that visual identity of almost every F&L annual event from 2007 to 2021 was based on graphics provided by different renowned street artists from different countries. My goal was to capture and reflect in the collection each one of the 15 years of this rich history. By dedicating one item to each year's theme, I aimed to organically combine clothing and graphics, while maintaining the integrity of entire collection using fittings and labels.
graphics on poster by A.D.E.D.